Revenue Excellence Services
HVMG's Revenue Excellence (RevX) platform is a three-pronged approach that integrates revenue management, digital marketing, and direct sales strategies. The RevX methodology applies the appropriate amount of resources to each revenue-generating area of the business and optimizes the mix of revenue to maximize profit.
RevX at HVMG starts with a topline opportunity analysis by segment and channel led by our experts in sales, marketing and revenue strategy. A RevX Scorecard is created, generating action plans to drive the optimal mix of revenue. Our RevX process is customized for each hotel's unique needs and offers flexibility to adjust to ever-changing market environments.
Revenue Strategy
Data-driven decision-making
Mix of brand and proprietary tools
- Efficient revenue strategy model that maximizes topline results
- Big picture outlook and strategy driven by revenue strategy leaders
- Tactical processes and daily execution led by inventory management specialists
- Balanced blend of specialists who are experts in the market and revenue management systems
- Separation of strategic and tactical processes allows for consistent delivery of long-term performance and tactical execution
Sales
- Sales training and development
- Enhanced engagement with priority hotels
- Strategic engagement with brands and owners
- Sales systems best practices and usage standards
- Sales leadership talent sourcing in partnership with Talent Excellence Team
- Performance management including pace, RevPAR Index, and sales productivity
- Best practices including selling guidelines, business reviews and proprietary "RevX Playbook"
Marketing
- Website optimization
- Social media guidance and advertising
- Annual marketing plan and budgeting guidance
- Direct channel and OTA ad placement, monitoring and measurement
- Agency management inducing web design, PR, creative, media buying
- Specialized field marketing needs such as collateral and photography
- Monthly reporting and optimization of paid media Return on Ad Spend (ROAS)
